Do-not-contact list
The companies we will never email. You own this list — we read it before every campaign launch.
What belongs on it
One company domain per row (for example acme.com). We exclude everyone at that domain, so you don't need to list individual people.
Current customers
Anyone already paying you. A cold pitch to a live account is the fastest way to an awkward call.
Open opportunities
Deals your own team is working right now, so we never cut across an active conversation.
Past clients and lost deals
Especially ones that ended badly. We can re-approach these deliberately later, but only when you say so.
Competitors, partners, investors
Anyone you'd rather not receive a cold email signed with your name.
Keep it up to date — this is the part that matters
We check this list before every launch, but we can only exclude what is on it. The usual failure is a deal closing and the new customer never being added, so they keep receiving cold emails from you. Adding a row takes ten seconds; the alternative is an email you have to apologise for.